Overview

China, one of the fastest growing countries in the world, has made remarkable progress over the past 40 years since it opened to the world.

The Chinese market presents new opportunities and challenges.

Understanding how to do business in or with China is no longer a luxury, but rather a prerequisite for success in international business.

This program is designed to provide senior executives and business leaders with a comprehensive view of leading and managing business effectively in the fast-changing context of China, in a manner that is compatible with Chinese business practices, regulatory frameworks and consumer expectations. With a blended format, through lectures, case studies, interactive learning and company visits, participants acquire skills necessary for evaluating business opportunities and developing business strategies for operating, competing, collaborating and/or further expanding in China.

The program draws on Tsinghua SEM core faculty, as well as guest speakers from key government institutions and/or leading Chinese and multinational companies, to facilitate gainful interactions with Chinese decision makers, and leaders of thought in academia and industry.

Deeper understanding of the institutional logic and structure, policy frameworks and trends in the Chinese economy, as well their implications for global business and the opportunities and risks of doing business in China.

Vital, up-to-date insights into Chinese customers, B2B, B2C and B2G, marketing in China and the knowledge to design China market development strategies.

Exploration of China's capital markets including valuation, financing, and its evolving characteristics, including the financing of trade and foreign direct investment, and the overall investment environment.

Dive deep into the ecosystems of China to understand the country's technology and innovation, and their impact on the economy and on entrepreneurship.

Comprehensive understanding of the Chinese culture and mindset and the changing values of Chinese citizens and how these shape business and corporate attitudes and strategizing.

Awareness of the factors shaping and influencing social and interpersonal relationships, business culture and negotiation practices in China.

Interaction with speakers from government and industry to learn from their insight and personal experiences.

Build your China network as you share experiences and build strong connections with other participants as well as Tsinghua SEM Executive Education alumni.


Who Should Attend?

This program is tailored to senior executives and business leaders, including investors and top managers of firms doing or intending to do business in or with China.

Curriculum

An online ice-breaking and orientation session.

A 2-week immersive learning journey through China, visiting Beijing and Guangdong province.

The GEPC program's curriculum is designed with three main educational threads: from macro to micro, from science and technology to business, and from urban to rural.

The course combines classroom instruction with corporate visits, offering an in-depth exploration of China. Instead of relying on textbook case studies, the program utilizes real-world, first-hand corporate case studies for live teaching, providing participants with a comprehensive and deep understanding of China's business environment.

  • Orientation Module (Live-Virtual)

    Designed to launch the program, this module combines course orientation with community building. The Academic Director introduces the capstone project theme to provide clear direction, after which a structured icebreaker allows participants to share their backgrounds and aspirations, fostering immediate peer-to-peer connections.

  • Beijing Module: Top Down

    China's Political and Economic Landscape

    Beijing is the political and technological innovation center of China. This module delves into the macroeconomic environment of China, encompassing government policies, economic reforms, the role of state-owned enterprises, and the development of artificial intelligence. Participants will gain insights from distinguished professors and industry leaders, gaining an understanding of how national strategies influence business opportunities.

  • Guangdong Module: Bottom Up

    The Engine of China's Open Economy and Innovation

    This module immerses participants in Guangdong Province—the powerhouse of China's reform, opening-up, and global trade. Centered on the Guangdong-Hong Kong-Macao Greater Bay Area, the curriculum traces how Guangzhou's centuries-old role as a trading gateway, Shenzhen's rise as a global technology hub, and Shunde's grassroots entrepreneurial villages together form a complete picture of China's market-driven economy. Participants will explore the ecosystem that makes Guangdong the world's manufacturing and innovation engine, from the Canton Fair's legacy of international commerce to Shenzhen's frontier industries in artificial intelligence, consumer electronics, and life sciences. Company visits and case studies with leading enterprises offer first-hand insight into China's innovation speed, digital transformation, and global expansion strategies. A distinctive highlight is a deep dive into a village near Shunde, where participants witness the origins of China's township-and-village enterprise model—how local entrepreneurs, family businesses, and specialized industrial clusters laid the foundation for the region's prosperity, and how these communities continue to evolve within the modern economy. Through this journey, participants gain a practical understanding of doing business in China: sourcing and supply chain management, partnerships and market entry, the interplay between private enterprise and local government, and the cultural roots of Cantonese business acumen—equipping global executives with actionable knowledge to engage and compete in the Chinese market.

  • Shanghai Module: Open Up

    Globalization and Market Access

    This module examines Shanghai's role as a global financial center and its impact on international trade. Participants will learn about market entry strategies, investment opportunities, and the challenges of operating in a highly competitive environment. Participants will visit emerging internet platform enterprises, gaining insights into the development of new industries within this historic international metropolis.

The Chinese market

presents new opportunities

and challenges.

  • Format & Location
    Blended Learning: Online & face-to-face sessions in Beijing and Guangdong province.
    Live-Virtual Modules: May 10, 2027
    In-Person Modules: May 16-29, 2027
  • Language
    All sessions are conducted in English, with simultaneous translation provided for Chinese sessions.
  • Tsinghua University Course Study Certificate
    Upon successful completion of the program, participants will be awarded a Course Study Certificate by Tsinghua University.
  • Admissions Criteria
    Candidates must have at least ten years of work experience, including experience in managing teams and/or projects.
    Priority is given to applicants with experience in doing business in or with China.
  • Application Process
    ​Submit the application form.
    Undergo a personal interview conducted by the Tsinghua admissions team.
    The Admissions Committee will evaluate each candidate's application.
    Admission decisions are communicated to the candidates.

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  • School of Economics and Management

    Tsinghua University

    Beijing 100084, China

  • Email: exedglobal@sem.tsinghua.edu.cn

    Tel: +86-10-6279 2367 / +86-10-6277 2944

    http://exed.sem.tsinghua.edu.cn

  • © School of Economics and Management,Tsinghua University

© School of Economics and Management, Tsinghua University